Bespoke Web Design for Skipton Opticians

Web Design Yorkshire for Skipton Business

Bespoke WordPress Web Design for North Yorkshire based Benjamin Opticians.

Benjamin Opticians is an independent Optometrists & Contact Lens Practice based in Skipton and has been providing renowned eye care services to the local community in Skipton, Craven and the wider North Yorkshire Dales for 65 years.

Our role…

The team at Benjamin Opticians approached Flair Digital to redesign and redevelop their new website with a focus on a modern, visually engaging design that was search engine friendly. An important consideration for the company was the ease of updating their content regularly, including blog posts and adding landing pages for marketing campaigns.

The site features a contemporary and colourful visual design which uses high-quality, eye-catching imagery to appeal to the company’s target demographic and make the content more engaging. Content is laid out in clear, distinct and colourful blocks for ease of navigation and making key information such as spectacle and lens ranges readily accessible.

Through its intuitive admin interface, the WordPress Content Management System allows our client to easily add new content to pages, add new blog posts and landing pages as required.

Project Specialisms: Bespoke Web Design, Responsive Web Design, WordPress Web Design

Visit the Website

Joined-up marketing

The ability to synchronise the company’s marketing activities across multiple platforms was crucial to our client. Social media feeds and email newsletter signups are integrated in to the website to provide a friendly, conversational feel to the site. Combined with the ability to add dedicated campaign landing pages to the site, this allows our client to integrate their social media, email and web based marketing campaigns.