Website SEO services for businesses across Yorkshire, Harrogate, Leeds and beyond – we can help your business get found, grow your online visibility and your customer base.
Flair Digital works with businesses to increase their search engine rankings and online visibility. Our Search Engine Optimisation service includes local SEO, WordPress SEO, keyword analysis & competitor analysis. Our Online Marketing & SEO services draw together all your digital activities to grow your business.
Six steps to optimising your website for search engines…
Your business requirements are unique. However, as a general guideline we follow a six-step SEO plan that allows us to perform in-depth research on your existing website and provide specific recommendations to improve your search engine rankings.SEO Research & Exploration
The first thing we do when carrying out an SEO audit of your website is configure our crawling tools and start collecting data associated with your site to learn where you currently rank. We review your Google Analytics data and review your website traffic patterns and consult Google Search Console. We will undertake keyword analysis and tracking.
Technical SEO Audit
We look at how search engines are currently able to access your website, how they see the site code-base, the site structure and does it make sense. We want to make sure the basics are there and nothing is impeding the search engines from crawling the pages. We review any technical issues that may affect website performance, speed and reliability.
On-Page SEO Ranking Factors
Our on-page SEO service Includes reviewing the quality of website page URL’s, website content, information architecture, keyword cannibalism, duplicate content, outlinks and the quality and structure of the HTML markup used on your website.
Off-Page SEO Ranking Factors
While what’s on your website is important for SEO, what’s off the website is just as important. Backlinks are one factor but off-page SEO is about raising the profile of your brand across the internet and may include social media marketing, brand mentions and guest blogs.
SEO Link Profile
Website visibility is key to ranking in search engines and it comes down to quality. Your site’s quality is largely determined by the quality of the websites linking to it. Thus, it is extremely important to analyse the backlink profile of your website and identify opportunities for improvement.
SEO Competitor Analysis
After we’ve reviewed your site in detail, we’ll also compare it against competitors and compile the data down into actionable items. Competitive analysis is critical because it gives data about which tactics are working in your industry and what we will need to do to start improving your keyword rankings.
Local SEO
Promote and grow your business and customer base within your geographic area with our Local SEO service.
The importance of local search cannot be overstated. Google suggests that 50% of smartphone users and 34% of desktop/tablet users who perform a local search visit a business within a day of their search. We will make sure your local and Google My business listings are optimised, and start encouraging your customers to give feedback.
WordPress Website SEO
Your business and your website requirements are unique and we can bring over a decade of experience of working with WordPress to help you improve your business website rankings and online visibility.
The technical aspects of SEO are similar across websites and with our in-depth knowledge of WordPress and its codebase it means we can help in areas such as Google Analaytics integration, URL formatting & optimisation and XML sitemap creation & management.
Flair Digital - Web Design, SEO & Digital Marketing specialists in Yorkshire
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Web design projects lovingly crafted in Yorkshire
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