Web Design for Yorkshire Business Translation Specialists

Alexika approached Flair Digital to design a modern website that would appeal to its diverse client base across the professional services sector. Their existing website had become dated and cluttered, making it difficult to navigate and no longer reflective of the company’s professional image.

We implemented a contemporary, visually attractive design that portrays a polished and professional image of the Alexika brand. The company’s brand colour, blue, is used consistently throughout the site to emphasise a corporate yet approachable feel, while clean layouts and ample white space contribute to a modern aesthetic.

Working closely with the client, we restructured the site’s navigation to improve user experience, making the large site structure more intuitive and user-friendly. From the outset, the website was designed with search engine optimisation (SEO) in mind to support Alexika’s digital marketing efforts.

Key SEO Features Include:

• Optimised Page Structures: Clear, well-organised content with appropriate headings and strategic keyword integration.
• Editable SEO Elements: Customisable page titles, meta descriptions, image metadata, and on-page content, enabling the client to manage their SEO strategy internally.
• Blog Integration: The addition of a blog allows Alexika to publish long-form articles on topics related to language, translation, and business, enhancing SEO performance while engaging key audiences.

• Bespoke Web Design: A custom design that portrays a modern, professional feel while keeping the brand story at the forefront.
• Responsive Design: Optimised for all devices, ensuring seamless browsing experiences across desktop, tablet, and mobile.
• SEO-Friendly Structure: Content and site architecture tailored to highlight Alexika’s expertise, improving search engine visibility for key terms within their target sectors.

The new Alexika website reflects the company’s professionalism, expertise, and global reach. Its clean, modern design provides an intuitive user experience, making it easier for potential clients to explore services and engage with the brand. The SEO-friendly structure has positioned Alexika for improved search rankings, while the blog enables ongoing content marketing efforts. Overall, the website now serves as a powerful tool to support both client acquisition and long-term growth.