Website Design for Specialist UK Manufacturer

Flair Digital was commissioned to design and develop a new website that would better reflect Dale Intertec’s technical capability and industry experience. The key objectives were to:

• Create a professional digital presence that builds trust with both existing and prospective clients.
• Support lead generation with a clear structure, search-optimised content and effective Calls to Action (CTAs).
• Present complex product and application information in a way that’s accessible, visually appealing, and easy to navigate.

The brief called for a clean, content-led website with a focus on clarity and usability. Our design approach used a blue colour palette with sympathetic greyscales and structured layouts to reinforce the brand’s technical authority and specialist focus.

A responsive, mobile-first design ensures the website is easy to browse on any device, from desktop to smartphone. The site loads quickly and offers intuitive navigation, enabling visitors to explore product areas, sector applications and finishes with ease.

Key responsive features include:

• Touch-friendly navigation
• Sticky header for easy access to key pages
• Clear layouts optimised for performance and clarity

• Bespoke WordPress website design and development
• Fully responsive, mobile-friendly design
• SEO-focused structure to support ongoing marketing
• Strong Calls to Action to encourage enquiries

The new website for Dale Intertec presents the company as a highly capable manufacturer in the technical textiles sector. The streamlined structure and improved visual hierarchy make it easier for users to discover relevant product information and make contact.

With a modern, SEO-ready foundation and accessible content, the site supports both business development and client engagement, helping Dale Intertec build on its reputation and continue to grow in specialist markets.