Web Design for North Yorkshire Care Home: Peregrine House

Flair Digital was commissioned to redevelop Peregrine House’s website with a fresh, modern design, built on a robust WordPress platform. The key objectives were:

1. Engage potential residents and their families through an inviting and user-friendly website.
2. Support future marketing efforts with an SEO-friendly structure.
3. Create a platform that reflects the care home’s ethos of warmth, professionalism, and community.

We implemented a contemporary visual design that aligns with the care home’s brand identity. The primary green colour palette was used to create a welcoming, calming feel, while carefully selected imagery portrays life at Peregrine House, showcasing both residents and staff in authentic, heartwarming moments.

Strategic Calls to Action (CTAs) are positioned throughout the site, with the key prompt, “Start Your Peregrine House Journey,” guiding users towards making enquiries and taking the next step.

The previous website was not mobile-friendly, limiting its effectiveness. To address this, we adopted a mobile-first approach, ensuring the website adapts seamlessly to all devices—desktops, tablets, and smartphones.

Key responsive features include:

• Touch-friendly navigation for easy scrolling and browsing.
• A sticky menu that remains accessible as users explore the site.
• Optimised layouts for fast load times and intuitive interactions on smaller screens.

• Modern, Inviting Design: A clean, colourful layout that creates a welcoming and comforting atmosphere for potential residents and their families.
• Clear Content Structure: Well-defined content blocks and intuitive navigation make it easy to explore key areas like facilities, services, and admissions policies.
• Dynamic Content Management: Built on WordPress, empowering the client to easily update content, add new pages, and manage site information without technical expertise.
• Mobile Optimisation: Fully responsive design ensures excellent usability across all devices.
• Strategic Calls to Action: Thoughtfully placed CTAs guide users towards making enquiries, fostering direct engagement with the care home team.

• Bespoke WordPress website design and development
• Mobile-first, fully responsive design
• Thoughtful image selection to reflect the care and attention given to residents
• SEO-friendly structure to support ongoing marketing efforts
• Clear Calls to Action designed to encourage enquiries

The new website for Peregrine House Care Home successfully reflects the warmth, professionalism, and resident-focused ethos of the organisation. The modern design, combined with an intuitive layout and strong Calls to Action, makes it easier for potential residents and their families to connect with the care home. Additionally, the SEO-friendly framework and responsive design support the care home’s broader marketing efforts, helping to attract and engage new audiences both locally and beyond.