Web Design for North Yorkshire Butchers
Delivering quality and tradition with a modern WordPress website design.
Drake & Macefield Butchers have been a staple of the local community since the shop first opened in Skipton in 1898. Now, with three shops across the Craven District in Skipton, Settle and Cross Hills, they are renowned for their high-quality meats and exceptional customer service.
Project Scope
Our Role
Drake & Macefield approached Flair Digital with a request to design a website that would honour their heritage while embracing modern e-commerce solutions to serve their customers.
We implemented a modern and visually attractive design that portrays a professional yet welcoming image of the Drake & Macefield brand. The company’s brand colours, green and gold, were used throughout the site to emphasise their history and tradition while maintaining a clean, contemporary aesthetic.
E-Commerce Integration
Using WooCommerce, we developed a user-friendly online shop where customers can easily browse, select, and order from Drake & Macefield’s premium range of products.
Highlights
- Bespoke Web Design: A custom design that balances traditional aesthetics with a clean, modern feel, ensuring the brand story remains at the forefront.
- Localised Features: Tools were integrated to allow customers to schedule order pickups or arrange local deliveries, enhancing convenience for their loyal customers.
- Responsive Design: The website was optimised for all devices, ensuring seamless browsing and purchasing experiences on desktop, tablet, and mobile.
- SEO-Friendly Copy: Content was tailored to highlight Drake & Macefield’s commitment to quality and tradition, helping improve search engine rankings locally and within niche searches.
The Result
Drake & Macefield Butchers now boast an online presence as exceptional as the products they offer. Their website serves as an extension of their high street shops, combining tradition with modern convenience. This has enabled them to better serve their loyal customers while expanding their reach to new audiences.
Our Work