Web Design for North Yorkshire B&B

Flair Digital was commissioned to design a modern, visually engaging, and search engine–friendly website, with the key aim of increasing enquiries and showcasing the unique appeal of River House.

The design is clean and contemporary, led by professional photography from Stephen Garnett to highlight the character of the property and surrounding landscapes. The colour palette, using greens with greyscales and ample whitespace, reflects the welcoming and down-to-earth nature of the brand while maintaining a polished, professional look.

Website content is structured in clear, easy-to-read blocks, with strong Calls to Action placed strategically throughout to guide visitors toward making a booking or enquiry. Subtle animations and full-width parallax imagery add depth and visual interest as users scroll.

The site was designed and developed in WordPress using a visual drag-and-drop editor, allowing the client to easily update content, imagery, and key sections as required.

From the outset, the River House website was built with search engine optimisation in mind. Page structures are clear and well-organised, with keyword-rich headings and editable SEO elements throughout.

The client has full control over:

• Page titles and meta descriptions
• Image alt text and metadata
• On-page content for future updates

This setup gives the client everything they need to support their ongoing SEO efforts and marketing campaigns.

• Bespoke WordPress web design and development
• Fully responsive, mobile-first design
• SEO-focused design to improve search rankings and drive enquiries
• Image-led layout featuring professional local photography
• Drag-and-drop editor for easy content updates
• Clear Calls to Action throughout to increase engagement

The new website has significantly improved the online presence of River House, giving potential guests a clear and enticing view of the accommodation and experience on offer. The modern design and high-quality imagery have helped increase user engagement. The website now serves as a key part of the business’s marketing toolkit and supports its long-standing reputation for quality and hospitality in the Yorkshire Dales.