Web Design for Lancashire Manufacturer
Bespoke WordPress website design for specialist UK manufacturer, FireShell.
FireShell is a specialist manufacturer based in Earby, Lancashire, producing high-performance technical textiles that offer thermal protection against the intense heat and explosive risks of lithium batteries. Their products are used by companies across the UK and exported worldwide.
Project Scope
Our Role
Flair Digital was commissioned to design and develop the FireShell website with the overarching aims of showcasing the company’s specialist expertise, supporting future marketing efforts, and improving enquiry generation.
We delivered a clean, modern website built on WordPress, incorporating a striking visual design that reflects the FireShell brand identity. The use of bold reds and blacks reinforces the theme of heat protection and high performance, while balanced greys and whitespace help maintain a clean and professional look.
Calls to Action are clearly positioned across the site to guide users towards enquiry, including prominent messaging such as “Contact us today to discuss how FireShell can benefit your business.” The site is structured for clarity and impact, with intuitive navigation and carefully considered layout blocks to support the user journey.
Responsive Web Design
A mobile-first approach was taken from the outset. The new site delivers a seamless experience across desktops, tablets and smartphones, making it easy for users to browse products and get in touch.
Key responsive features include:
- Touch-friendly navigation for smooth scrolling and browsing
- Sticky menu for improved usability on long pages
- Fast-loading layouts optimised for performance and accessibility
Highlights
- Bespoke WordPress website design and development
- Mobile-first, fully responsive design
- SEO-focused structure to support ongoing marketing
- Clear and prominent Calls to Action
The Result
The new FireShell website successfully communicates the company’s technical capabilities and customer-first ethos. Its visually bold, user-focused design makes it easy for potential clients to explore the product range, learn more about manufacturing processes, and make enquiries. The SEO-friendly structure and responsive build support FireShell’s wider marketing goals, helping to attract and engage new clients both in the UK and globally.
Our Work
Web Design Projects Lovingly Crafted in Yorkshire
