Web Design for Bradford Food Manufacturer: The Dalesman Group
Bespoke WordPress website development for a specialist UK food manufacturer.
Established in 1979, The Dalesman Group is a leading name in the B2B food manufacturing sector. This family-run company is known for its innovation and expertise in creating fine food ingredients, culinary blends, and functional seasonings that delight taste buds across the UK.
Project Scope
Our Role in Showcasing a Trusted B2B Brand
Flair Digital was commissioned to design and develop a new website for The Dalesman Group that would better reflect its professionalism, product quality, and strong industry reputation. The key objectives were to:
- Present the brand as a trusted partner for both existing and prospective customers.
- Support lead generation by creating an SEO-friendly structure that boosts visibility.
- Enhance user engagement through clear, appealing content presentation.
The brief called for a clean, modern design with a strong content focus. Our design approach prioritised usability and visual appeal through careful use of layout, colour, iconography, and font choices—ensuring every page reinforces the company’s reputation and technical credibility.
Responsive Design for Seamless User Experience
A mobile-first approach was taken from the outset to ensure a seamless user experience across all devices. The site is easy to browse on desktops, tablets, and smartphones, with fast performance and intuitive interactions.
Key responsive features include:
- Touch-friendly navigation with a slide-in menu for smooth browsing
- Sticky menu to improve usability on longer pages
- Fast-loading layouts optimised for performance and accessibility
Key Features to Aid Marketing Efforts
- WordPress Blog – Allows for the creation of regular content to support SEO and share industry insights.
- Custom Post Type for Case Studies – Highlights successful projects to build trust and credibility with prospective clients.
- Quick Links for Connecting on Social Media – Encourages users to follow and engage with the brand on key platforms.
- Editable SEO Features – Enables the client to refine on-page SEO content as part of ongoing digital marketing.
- Clear CTAs – Prominent and action-driven prompts guide users towards making an enquiry.
- Drag-and-Drop Editor – Developed in WordPress with an intuitive interface, allowing the team to easily update key pages and content.
- Modern Visual Design – Clean, engaging layouts reinforce the company’s professionalism while maintaining an approachable tone.
- Strategic CTAs – Carefully positioned throughout the site to encourage users to get in touch, request information, or start a conversation.
The Result
Highlights
- Bespoke WordPress web design and development
- Fully responsive, mobile-friendly design
- WordPress Blog and Case Studies to aid SEO efforts and build trust through showcasing experience
- SEO-optimised structure to aid discoverability
- Action-oriented Calls to Action to drive enquiries
The Result
The new website for The Dalesman Group successfully reflects the company’s expertise, high standards, and commitment to customer service. The bold, user-friendly design supports both product discovery and lead generation, while providing existing clients with valuable content. With its SEO-friendly foundation and responsive build, the website plays a vital role in supporting The Dalesman Group’s marketing strategy—helping to reach and convert new customers across the UK.
Our Work
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